![]() Even though the inside spaces are deep and wide, if you were to sit here alone for a day, you would still feel at home. It radiates the energy that suits this global brand. But this new building, with its enormous windows of the archetypal warehouse facade design, and the wide view over the harbor waters, has its own charm and strength. Red Bull could also have opted for a building in the historic city center. It is a beautiful biotope, shaped by the people, the buildings, the waterfronts, and the vibrancy. Creative organizations love to settle here because this is an environment where living, working, leisure, sports, restaurants, and bars intertwine in a natural way. Red Bull is not a rigid organization by nature and the choice to go to the Houthavens area aligns perfectly with this. By providing space for these processes, their natural working environment is created. To support the local scene.” At Red Bull, people are always full of ideas that require samples and test setups. For example, we process skateboard decks as stair treads.” “We use both the skate decks of Red Bull athletes, and of all major local Dutch skate shops and skate parks. Hessel Roos, head of media network at Red Bull: “We have a long history of putting action sports on the map. ![]() Creativity is paramount at Red Bull and they have an eye for detail. Usually, interior architects are somewhat reluctant to release decorative infills to the users, but Casper Schwarz has no doubt in this case: “If you want to give freedom, you literally have to give freedom. The KeyFrame Library is a collection of preset effects that is automatically installed on your system when you install Boris Red. And items that remind of smashing successes. The Boris Red Library Browser allows you to quickly preview and apply settings files from the KeyFrame Library, including settings files that you add or customize. (Svincolato) SV Mattersburg SW Bregenz Boris Prokopic (Wacker Innsbruck) FC. Complemented with Red Bull creativity: an exhibition of murals, furniture made of kiteboards, concrete half-pipes, a DJ booth, dirt bikes, Alpha Tauri clothing’s and of course Formula 1 attributes. SCR Altach 2007/2008 Rapid Wien Red Bull Salzburg Austria Wien Sturm Graz SV. And this interior is designed in that fashion: Warmth, lightness, comfort, freedom. ![]() Red Bull has a human culture, both internal and external. In everything Red Bull does, besides producing and selling cans of energy drinks, they always apply the same principle: How can we give wings to an athlete, a musician, or an artist? How can we provide maximum support for him or her to perform? And their greatest strength is to “give wings” to people and ideas. What about me panicking just yesterday after accidentally drinking a real Red Bull instead of sugarfree one. Red Bull does not derive its identity from 5 keywords or a formulated DNA. ![]()
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